Disclosure

How we choose and how we make money

How a recommendation is made

Skinpaired runs on fixed rules we wrote ourselves. There is no language model rewording things on every request. The same answers always give the same routine.

1. Profile: Your answers are placed on four axes: oil (dry to oily), reactivity (resilient to sensitive), tendency to dark spots and tendency to fine lines. This is a reading, not a diagnosis.
2. Steps: Skin feel, goal and how much skincare you enjoy (compact, balanced, extensive) decide the steps: cleanse, at most one active per time of day, for “extensive” also a double cleanse and a hydrating serum, then moisturise and, in the morning, sunscreen. The order always goes from watery to rich.
3. Active: The goal decides the active (for example salicylic acid for blemishes, niacinamide for shine). If your skin reacts quickly, we choose milder actives or leave them out.
4. Product: For each step, only products that match your skin and your filters (fragrance-free, vegan) qualify. From those, we take the one in your price range.
5. Your bathroom: Products you already have are checked against your new routine: fits, alternate on other evenings, doubles up (one is enough) or later. Retinol and acids never land on the same evening; with several actives you get a weekly plan.
6. Alternatives: We also show a cheaper and a more premium alternative where one exists.
7. Preferences: With equal fit and equal price range, your preferences (texture, where you shop) decide, and for reactive skin, soothing products.
8. Couples: Pre-cleanser, cleanser, hydrating serum, cream and sunscreen are only shared if one product suits both skin types and filters. Actives are never shared.
9. Tie-break: If several products fit equally well, a fixed order decides, which we set based on ingredients and availability.

So the main ranking criteria are: fit with your profile and goal, your filters, your price range, then your preferences. Not the size of a commission.

How we make money

Currently not at all: Skinpaired contains no affiliate links at the moment. Later, some product links will be affiliate links. If you buy through them, we receive a commission from the shop. The price stays the same for you. Every such link is labelled “Ad” right next to it.

The commission never decides which product is recommended. Drugstore tips we earn nothing from are shown just the same, and the cheaper alternative is always listed next to it.

What we don't do

• No own brand, no paid placements.
• No skin analysis by photo. Skinpaired asks, it doesn't look.
• No claims about diseases. For persistent skin problems, a dermatologist is the right place to go.
• No fixed prices. We show price levels (for example €, €€, €€€) with a date, because prices change all the time.

Countries, shops and language

Skinpaired is made in Germany and works across Europe. Below your routine you choose your country; product links then lead to shops that deliver there, for example Douglas, Notino or Lookfantastic, and in Germany also dm or Shop Apotheke. Brands that only sell through their own shop (such as The Ordinary) link to that shop in every country. We suggest the country from your device's time zone. Your choice stays in your browser and in your routine link; nothing is sent to us.

Emails are sent in the language of the page you signed up on. The legal notice and privacy policy are available in English; the German version is binding.

Version

Rules and product data are versioned. Every result page shows which version it was calculated with.